In ten words or less, sugar is both toxic and abused. Every substance that is both toxic and abused at the same time requires both personal intervention, which, for lack of a better word, we can call ‘rehab,’ or societal intervention [which], for lack of a better word, we call ‘a tax.’ Same thing we do with alcohol and tobacco.

According to Dr. Robert Lustig, a pediatric endocrinologist at UC San Francisco, it’s a dangerous trend. The mass consumption of sugar via soda affects the human body much like drugs and tobacco. Lustig also argued that education alone is not enough to fight sugar addiction.

From the EBX article on how Big Soda played the Race baiting game to defeat the soda tax.